EAORON Exfoliating Scrub & Charcoal Balancing Face Wash Poster Series

A promotional poster series developed for EAORON’s new Exfoliating Scrub and Charcoal Balancing Face Wash products. I led the concept development for the series, created
the imagery, wrote the campaign copy and designed the final poster layouts. The aim was to give each product a distinct and appealing visual identity while clearly communicating
its skincare benefits in a bold, market-ready format.

Each range was approached with its own visual language. For the Exfoliating Scrub, I developed a fresh, soft and ingredient-led direction built around green tones, glossy scrub
textures and smooth-skin beauty cues to communicate gentle exfoliation and radiance. For the Charcoal Balancing Face Wash, I created a deeper, more dramatic direction using
darker tones, foam textures and clean, high-contrast compositions to highlight purification, oil control and balanced cleansing. Across both series, I focused on combining product
storytelling, strong visual styling and benefit-led messaging into promotional assets suitable for retail and digital use.