RUN WILD Running Shoes Campaign Concept

A freelance campaign concept for RUN WILD, designed around the idea of nature as a performance environment. I developed the full creative concept, visual
direction and final poster design, creating a bold outdoor-inspired identity that connects the product with movement, nature and performance. The campaign
used dark green tonal imagery, dense foliage, minimal typography and strong product focus to create a sense of endurance, adventure and natural energy.

Custom Pet Postcard Series

A freelance postcard project created for pet owners, where I turned their pets’ photographs into colourful custom postcard illustrations. Each artwork was designed
to capture the charm and personality of the animal while surrounding them with joyful floral compositions and a bright, playful palette. The result was a series of
personalised keepsakes that felt both heartfelt and visually rich.

In Her Hands: Invisible Stories Behind Anatolian Rugs

A visual research presentation uncovering the invisible stories behind Anatolian rugs — the symbols, regional traditions and women’s hands that carry memory
through woven form. The project approached rug-making not only as craft, but as a visual language shaped by heritage, labour, identity and storytelling. Through
archival references, motif studies, cultural interpretation and editorial layouts, I created a presentation that transforms research into an atmospheric visual narrative.
The design direction balances historical material with a contemporary presentation style, allowing the subject to feel both culturally grounded and visually refined.
 

WHS for Museums and Galleries

A workplace health and safety flyer series designed for museum, gallery and performing arts environments. The project focused on translating dense WHS information
into a clear, structured and visually engaging format that could be easily understood by staff, volunteers and visitors working in creative spaces. I developed the visual layout,
hierarchy and presentation style, using bold contrast, safety-inspired colours, illustrated figures, icons and modular information blocks to make practical safety content feel
more accessible and less overwhelming. The aim was to communicate important workplace procedures in a professional, readable and visually memorable way.

PROVOKE Magazine Cover and Page Design

An editorial design project developed as two issues of a conceptual photography magazine, each introducing a different artist through their photographic work.
I curated the image selection, designed the magazine covers and developed the internal page layouts, focusing on strong visual rhythm, expressive typography
and a restrained black-and-white aesthetic.The project explored how photography, text and negative space can work together to create a distinctive editorial
mood. Across the two issues, I aimed to give each artist a clear visual presence while maintaining a consistent magazine identity through cover treatment, image
sequencing, typographic hierarchy and page composition.
 

Neighborhood Market Co. Package Design

A packaging design project developed for a sustainable food brand, Neighbourhood Market Co., exploring how visual identity can express locality, creativity and conscious
consumption. I developed the concept and designed a packaging system across multiple formats, including boxes, paper bags, bread sleeves, shopping bags and tags,
creating a cohesive brand presence across product and retail touchpoints. The design centred on a bold typographic approach, using layered and fragmented letterforms
to create a distinctive, contemporary identity with strong shelf impact. Set against a dark base, the vibrant colour palette and expressive composition were intended to give
the brand a fresh, urban and community-driven feel, while reflecting the spirit of a modern neighbourhood market with a sustainability focus.

Up Bird \ Book Cover

A book cover design project exploring minimal visual storytelling through bold contrast, simplified illustration and expressive composition. I developed the cover
concept around a strong graphic bird form, using a limited black and red palette to create an immediate, memorable and slightly mysterious visual identity. The design
focuses on impact and restraint, allowing the hand-drawn bird mark to become the central narrative element. The rough, gestural line quality gives the cover a sense
of movement and emotion, while the minimal typography keeps the composition clean, contemporary and visually direct.

Phoenix House Brand Guidelines & Logo Concepts

A brand identity and guideline project created for Phoenix House in Sydney. I developed a complete brand guideline document for the organisation, including
logo usage, colour applications, background treatments, typography guidance and presentation examples to help the brand appear consistent across future
materials. As part of the process, I also explored a wide range of logo concepts in different visual styles, from symbolic phoenix marks to more architectural and
community-focused directions. The final selected logo was then refined and applied throughout the brand guideline document, demonstrating how the identity
could work across covers, internal pages, colour variations and practical brand applications.

This project highlights my ability to develop multiple visual directions for the same brand, refine a chosen concept into a usable identity system and present
design decisions in a clear, professional format.

Bayside Women’s Shelter Sponsorship Package Brochure

A sponsorship package brochure created for Bayside Women’s Shelter in Sydney to support donor engagement and partnership conversations. The booklet
was designed to present the shelter’s mission, impact, sponsorship options and community value in a clear, sensitive and professional format. For this project,
I focused on creating a design that felt calm, trustworthy and respectful, balancing emotional storytelling with practical sponsorship information. I used a restrained
colour palette, strong typographic hierarchy, soft photography and clean layout structure to help the content feel accessible and credible for potential
donors and business partners.

The project required careful handling of sensitive subject matter, ensuring the visual tone supported the organisation’s purpose without feeling overly dramatic or
commercial. The final brochure works as both an informative sponsorship document and a polished communication piece for a community-focused not-for-profit organisation.

Secret Tongue Cocktails Bottle Packaging Design

A bottle packaging concept created for Secret Tongue Cocktails, a ready-to-drink cocktail range with a playful, mysterious and slightly surreal personality.
I developed the visual direction, created the label artwork and designed a cohesive packaging system across multiple flavours.
The concept uses a clean white bottle as the base, contrasted with expressive hand-drawn illustrations that give each flavour its own character and story.
I wanted the design to feel minimal from a distance but intriguing up close, with small visual details that invite the customer to look again. The result is a
packaging range that feels fresh, unusual and memorable while still working as a clear product family. Across the series, I focused on balancing simplicity,
personality and shelf appeal. Each bottle has its own illustration and flavour identity, while the consistent typography, layout and bottle treatment keep the
range visually connected.