EZZ Bilingual Flu Awareness Campaign


A bilingual social media poster series created for EZZ’s flu awareness campaign in English and Chinese. I developed the original English concepts and copy, designed
the visual layouts and then adapted the campaign into Chinese-language versions for a wider audience. The campaign was designed to communicate everyday
flu-season wellness messages in a clear, accessible and visually engaging way. Across the series, I used simple health-focused illustrations, product placements,
benefit-led messaging and clean social media layouts to make the content easy to understand across both languages. The project required careful attention to copy
structure, translation adaptation, hierarchy and spacing, ensuring the Chinese versions remained visually balanced and consistent with the original English designs.