EZZ DNA: An Integrated Haircare E-commerce Campaign

EZZ DNA is a self-initiated haircare concept developed through a two-day Shopify build sprint. I established the art direction, built and structured the Shopify storefront
and product pages, developed the social identity, and created a four-week content calendar and full-funnel Meta campaign system. The project demonstrates how a
cohesive brand concept can extend across e-commerce, organic content and paid media.

Project type:   Self-initiated concept project
Timeline:          Two-day Shopify build sprint
My role:            Art Direction, Campaign Strategy, Shopify Design and Content Design
Design Tools:  Shopify, Adobe Photoshop, Illustrator, CapCut and AI-assisted image generation
Deliverables:  E-commerce prototype, social identity, content calendar and Meta campaign system
Outcome:        An integrated digital campaign system connecting brand direction, e-commerce, organic content and paid media strategy  See the Shopify store in action.
Watch the video below for a walkthrough of the working prototype.

Portfolio concept project. Targets and results are illustrative and do not represent a live commercial campaign. The Shopify store was developed as a functional prototype during a limited trial and is no longer live.

EZZ Haircare: From Concept to Pharmacy

A self-initiated creative project that developed into a commercial pharmacy campaign.

Following the publication of my EZZ DNA concept project, EZZ selected imagery from the project for use in its pharmacy marketing.
I adapted the selected visuals into A2 posters and developed complementary shelf wobblers for the haircare range.

The retail designs combine expressive hair imagery, prominent product placement and concise messaging. The posters create impact
within busy pharmacy environments, while the wobblers highlight individual products and their key benefits at the shelf.