EZZ Haircare: From Concept to Pharmacy

A self-initiated creative project that developed into a commercial pharmacy campaign.

Following the publication of my EZZ DNA concept project, EZZ selected imagery from the project for use in its pharmacy marketing.
I adapted the selected visuals into A2 posters and developed complementary shelf wobblers for the haircare range.

The retail designs combine expressive hair imagery, prominent product placement and concise messaging. The posters create impact
within busy pharmacy environments, while the wobblers highlight individual products and their key benefits at the shelf.