EAORON Exfoliating Scrub & Charcoal Balancing Face Wash Poster Series

A promotional poster series developed for EAORON’s new Exfoliating Scrub and Charcoal Balancing Face Wash products. I led the concept development for the series, created
the imagery, wrote the campaign copy and designed the final poster layouts. The aim was to give each product a distinct and appealing visual identity while clearly communicating
its skincare benefits in a bold, market-ready format.

Each range was approached with its own visual language. For the Exfoliating Scrub, I developed a fresh, soft and ingredient-led direction built around green tones, glossy scrub
textures and smooth-skin beauty cues to communicate gentle exfoliation and radiance. For the Charcoal Balancing Face Wash, I created a deeper, more dramatic direction using
darker tones, foam textures and clean, high-contrast compositions to highlight purification, oil control and balanced cleansing. Across both series, I focused on combining product
storytelling, strong visual styling and benefit-led messaging into promotional assets suitable for retail and digital use.

EZZ Product Refresh Poster Series

A promotional poster campaign developed for refreshed versions of EZZ’s Liver Tonic and Daily Energy & Wellbeing Pro products. I conceptualised the visual direction
for each series, created the AI-assisted imagery, designed the final poster layouts and wrote all supporting copy. While both sets were created for social and pharmacy use,
each was given its own tailored visual language: Liver Tonic with a natural, wellness-led feel, and Daily Energy & Wellbeing Pro with a more futuristic, science-driven aesthetic.
The result was a set of product refresh visuals designed to strengthen shelf appeal, brand clarity and promotional impact across retail and digital touchpoints.

EZZ Health Supplement Poster Series

A large poster series created for EZZ’s health supplement range, including Liquid Calcium Soft Gel, Joint Energy Boost Tablet, High Strength DHA, Smart Clarity
Booster, Bone Growth Chews and L-Lysine Growth Capsule. I conceptualised the full series, created the imagery, wrote all campaign copy and designed the final
poster layouts for both pharmacy and digital use. The aim was to make the brand feel more vibrant, energetic and visually engaging while giving each product a
clear and distinctive promotional presence.

Across the series, I developed a colour-rich, high-energy visual approach that brought greater personality and impact to the EZZ brand. While each product was
tailored to its own audience and benefit story, from children’s growth and cognition to joint support and bone health, I maintained a cohesive design language across
the range through bold colour, dynamic compositions, strong product focus and benefit-led messaging. The result was a large suite of promotional posters that
balanced consistency with variety, helping the brand feel more lively, contemporary and commercially engaging across retail and digital environments.