Phoenix House Brand Guidelines & Logo Concepts

A brand identity and guideline project created for Phoenix House in Sydney. I developed a complete brand guideline document for the organisation, including
logo usage, colour applications, background treatments, typography guidance and presentation examples to help the brand appear consistent across future
materials. As part of the process, I also explored a wide range of logo concepts in different visual styles, from symbolic phoenix marks to more architectural and
community-focused directions. The final selected logo was then refined and applied throughout the brand guideline document, demonstrating how the identity
could work across covers, internal pages, colour variations and practical brand applications.

This project highlights my ability to develop multiple visual directions for the same brand, refine a chosen concept into a usable identity system and present
design decisions in a clear, professional format.