Secret Tongue Cocktails Bottle Packaging Design

A bottle packaging concept created for Secret Tongue Cocktails, a ready-to-drink cocktail range with a playful, mysterious and slightly surreal personality.
I developed the visual direction, created the label artwork and designed a cohesive packaging system across multiple flavours.
The concept uses a clean white bottle as the base, contrasted with expressive hand-drawn illustrations that give each flavour its own character and story.
I wanted the design to feel minimal from a distance but intriguing up close, with small visual details that invite the customer to look again. The result is a
packaging range that feels fresh, unusual and memorable while still working as a clear product family. Across the series, I focused on balancing simplicity,
personality and shelf appeal. Each bottle has its own illustration and flavour identity, while the consistent typography, layout and bottle treatment keep the
range visually connected.