EAORON Türkiye Gift Box & Hand Cream Packaging

A limited-edition packaging concept developed for EAORON’s Türkiye market, created for gift boxes and hand cream packaging. I developed the full creative concept,
bringing together Turkish visual heritage and Australian brand references to create a distinctive cross-cultural design direction. The project combined Turkish Ebru
marbling, Ottoman miniature motifs and decorative patterns with iconic Australian symbols, including Sydney landmarks, Australian landscapes and native animals.
The aim was to create packaging that felt culturally rich, celebratory and market-specific, while still remaining recognisably EAORON. Across the series, I explored
different visual routes and compositions, using AI-assisted image creation as part of the process and shaping the overall art direction, mood and storytelling of the
final designs. This project reflects my interest in concept-led design and brand storytelling, using packaging as a space to merge visual identity, cultural reference and
emotional appeal into a cohesive product experience.